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Web & app development
WhatsApp and Email CRM
The cheapest revenue in your business is the customer you already paid to acquire. Most brands spend everything on acquisition and almost nothing here.
How this works
In India and the UAE, WhatsApp does what email does elsewhere — open rates are far higher, and it is where customers actually reply. Email still carries the longer-form and transactional work.
We build both into one lifecycle programme, with segmentation that means people are not getting messages irrelevant to them.
Scope
What is included
WhatsApp Business API setup
Provider selection, number verification, template approval and opt-in flows that comply with platform policy.
Lifecycle journeys
Welcome, onboarding, post-purchase, win-back and reactivation sequences triggered by real behaviour.
Abandonment recovery
Abandoned cart, abandoned search and abandoned booking flows — usually the fastest revenue in the whole programme.
Transactional messaging
Order and booking confirmations, reminders, delivery and travel updates.
Segmentation
Behavioural and value-based segments so broadcasts stop going to everybody.
Lead routing
Enquiries assigned to the right salesperson with context attached, and follow-up chased automatically.
Where we do this
Travelzeego.com
Our own booking platform: search and availability, pricing and mark-up rules, supplier and payment integrations, and a B2B agent panel with wallets and credit limits. Every hard problem here is one we solved for ourselves first.
What we report on
The numbers we are judged on.
Recovered revenue
From abandonment flows, attributable and separate.
Repeat purchase rate
The metric CRM exists to move.
Faster lead response
Which is usually the whole difference in close rate.
Questions
Before you enquire
Does WhatsApp marketing cost per message?
Yes, Meta charges per conversation and rates vary by category and country. We model the cost against expected return before you commit.
Can we message anyone?
No. Opt-in is required and templates need approval. Building the opt-in properly is part of the work.
Which platform do you use?
Depends on your volume and stack — we have worked with several BSPs and will recommend on fit rather than partnership.
Related services
Tell us the number you need to move.
Send us your site and your current spend. We will come back with what we would change first, and what it would take. No cost, no pitch deck.