Content & video
Ad creative
Creative is the biggest lever left in paid media. Targeting is largely automated now; what you show people is not.
How this works
When a campaign's cost per result climbs steadily while nothing in the account has changed, the creative has fatigued. Most brands notice a month after it started costing them.
We build creative as structured variants around one message, so tests isolate a single variable, and we schedule refreshes rather than reacting to decline.
Scope
What is included
Message and angle development
Three to five distinct angles per product, so tests compare ideas rather than button colours.
Static creative
Placement-native sizes for feed, story, search and display.
Motion and video ads
Short-form cuts with hook variants tested independently of the body.
Variant structure
Disciplined test design so results are readable.
Fatigue monitoring
Frequency and cost-per-result tracked with a refresh trigger agreed in advance.
Creative reporting
Which angle works for which audience — the finding that outlasts the campaign.
Where we do this
TastyKhana.com
Food and travel are visual categories. We produce short-form video and campaign creative for our own platforms in India and the UAE, which means we see the retention data as well as the finished cut.
What we report on
The numbers we are judged on.
Cost per result
Held down by fresh creative rather than more budget.
Click-through and hook rate
Early indicators before cost moves.
A tested angle library
Knowledge that carries into every future campaign.
Questions
Before you enquire
How often should creative be refreshed?
Depends on spend and audience size. High-spend Meta accounts often need new creative every two to three weeks; smaller accounts can run six to eight.
Can you work with our existing brand guidelines?
Yes. We work within them, and will flag where a guideline is measurably hurting performance.
Do you need a shoot for every campaign?
No. A lot of high-performing creative comes from existing assets, UGC and design. We shoot when the assets are genuinely missing.
Related services
Tell us the number you need to move.
Send us your site and your current spend. We will come back with what we would change first, and what it would take. No cost, no pitch deck.