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Web & app development
AI for marketing
Applied where it pays for itself and nowhere else. We are not going to sell you an AI strategy; we will show you three tasks it can take off your team.
How this works
The useful applications of AI in marketing are narrow and boring: enriching thousands of product descriptions, drafting first-pass copy, summarising reviews, handling repetitive support questions.
The unuseful ones are the ones with the most marketing behind them. Every workflow we build has a human approval step, because unreviewed AI output published at scale is a brand risk, not an efficiency gain.
Scope
What is included
Opportunity assessment
Which of your tasks are high-volume, low-judgement and repetitive — the only ones worth automating.
Content production pipelines
Structured drafting workflows with your brief, tone and approval gate built in.
Product data enrichment
Descriptions, attributes and category mapping across large catalogues.
Customer support assistants
Trained on your real documentation, with clear handoff to a human and an audit trail.
Review and feedback summarisation
Turning thousands of reviews into themes your product team can act on.
Guardrails and review
Approval steps, fact-checking and disclosure policy, defined before anything goes live.
Where we do this
Travelzeego.com
Our own booking platform: search and availability, pricing and mark-up rules, supplier and payment integrations, and a B2B agent panel with wallets and credit limits. Every hard problem here is one we solved for ourselves first.
What we report on
The numbers we are judged on.
Hours returned to the team
Measured against the tasks displaced.
Catalogue coverage
Products properly described that never would have been.
Faster response times
On support volume that does not need a person.
Questions
Before you enquire
Will AI-written content hurt our SEO?
Unreviewed, mass-produced content will. Content drafted with AI and genuinely edited by someone who knows the subject performs fine. The review step is not optional.
Is our data safe?
We use business-tier services with data retention controls, and we will tell you exactly what leaves your systems before anything is built.
Where should we not use AI?
Anywhere accuracy is legally or commercially critical without a human check — pricing, availability, medical or legal claims, and compliance content.
Related services
Tell us the number you need to move.
Send us your site and your current spend. We will come back with what we would change first, and what it would take. No cost, no pitch deck.