How this works
Most underperforming Google Ads accounts share the same faults: broad match with no negatives, a single catch-all campaign, conversion tracking that fires on page views, and landing pages that were never built for the ad.
We rebuild the account structure, fix the tracking first, and then optimise against a cost per acquisition you set.
Scope
What is included
Account audit
A written review of structure, search terms, negatives, bidding, tracking and landing page fit before anything is changed.
Search campaigns
Tight ad groups, intent-matched keywords, disciplined negative lists and ad copy written per group rather than per account.
Shopping and feed management
Merchant Center setup, feed hygiene, title and attribute optimisation, and campaign structures split by margin.
Performance Max and Demand Gen
Asset groups, audience signals and the exclusions that stop PMax quietly cannibalising your brand traffic.
Landing page alignment
We will tell you when the page is the reason the campaign is failing — and we can rebuild it.
Budget pacing and reporting
Weekly pacing against target, with a plain-language note on what changed and why.
Where we do this
Travelzeego.com
We run search for our own travel platform — tours, activities, visas and passport services across India and the UAE. Multi-city page structures, supplier-driven content and the technical work to keep thousands of pages indexable.
What we report on
The numbers we are judged on.
Cost per acquisition
An agreed target, reported weekly against it.
Wasted spend removed
Search term mining and negatives, every week.
Clean attribution
Conversion tracking you can trust before scaling.
Questions
Before you enquire
Do you charge a percentage of ad spend?
We prefer a flat monthly fee. Percentage-of-spend billing rewards us for spending more of your money, which is the wrong incentive.
Who owns the Google Ads account?
You do. We work inside your account with manager access. If you leave, the history and the learning stay with you.
What is a realistic starting budget?
Below roughly ₹50,000 a month in media there is rarely enough data to optimise meaningfully. We will say so rather than take the retainer.
Related services
Tell us the number you need to move.
Send us your site and your current spend. We will come back with what we would change first, and what it would take. No cost, no pitch deck.