How this works
Organic social builds the proof — the reviews, the community, the sense that people actually use you. Paid social buys the reach. They work when they say the same thing.
We run both from a single plan, with organic content feeding the paid tests and paid data telling us what to post more of.
Scope
What is included
Content calendar
Monthly planning across Instagram, Facebook, YouTube and LinkedIn with approvals built in.
Paid social
Meta and YouTube campaigns with audience architecture, exclusions and creative built per placement.
Community management
Comments, DMs and reviews handled within agreed response times, in your tone.
Creative production
Static, carousel and short-form video shot and edited for each platform's format.
Testing and iteration
Organic posts as a cheap testing ground for hooks before they get media behind them.
Reporting
Reach and engagement, but weighted toward traffic, leads and sales.
Where we do this
Kidzapp.com
A family activities app across the UAE, where our remit is demand: organic search, paid campaigns and app install activity measured on activated users and completed bookings rather than raw installs.
What we report on
The numbers we are judged on.
Cost per result from paid
The primary measure.
Owned audience growth
Followers who engage, not bought numbers.
Creative that keeps working
A tested library rather than a monthly scramble.
Questions
Before you enquire
Can you do organic only?
Yes, though organic reach alone is limited on most platforms now. We will be honest about what it can achieve without media behind it.
Do you shoot the content?
Yes. Reels, short-form video and product photography, in Pune and on location.
Which platforms matter for our business?
Depends entirely on category. For travel and food, Instagram and YouTube usually dominate. We will tell you where not to bother.
Related services
Tell us the number you need to move.
Send us your site and your current spend. We will come back with what we would change first, and what it would take. No cost, no pitch deck.