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GA4 analytics and tracking

Every other service on this site depends on this one. If the tracking is wrong, every optimisation decision after it is a guess wearing a suit.

Audit or buildTwo ways in
GA4 + GTMCore stack
TrainingIncluded

How this works

The most common finding in our audits is not a bad campaign — it is conversion tracking that counts page views, double-fires, or misses half of mobile traffic. Budget then moves toward whichever channel is best at taking credit.

We fix the measurement layer first, on every engagement, before recommending a single change to spend.

Performance report₹1,240Cost per acquisition3,806Tracked conversions98%Attribution coverageIllustrative layout — your dashboard is built around your own events

Scope

What is included

  • GA4 audit or implementation

    Property and stream configuration, data retention, internal traffic filters, cross-domain setup and a documented event schema.

  • Conversion and ecommerce tracking

    Purchase, booking, lead and add-to-cart events with correct values and currency for INR and AED.

  • Google Tag Manager

    A clean container with sensible naming, versioning and no orphaned legacy tags.

  • Server-side tagging

    Where signal loss from browser restrictions is measurably costing you conversions.

  • Consent and privacy

    Consent Mode and cookie handling configured to keep data flowing lawfully.

  • Dashboards and consultation

    Looker Studio reporting your team will actually open, plus training so they can read it.

Where we do this

Travelzeego.com

We run search for our own travel platform — tours, activities, visas and passport services across India and the UAE. Multi-city page structures, supplier-driven content and the technical work to keep thousands of pages indexable.

travelzeego.com
Travelzeego.com — GA4 analytics & tracking work by Advynera

What we report on

The numbers we are judged on.

  • Numbers you can defend

    One version of the truth across teams.

  • Correct channel credit

    Budget moved on evidence, not on attribution artefacts.

  • Faster decisions

    Because nobody is arguing about whose figure is right.

Questions

Before you enquire

We already have GA4 installed. Do we need this?

Possibly not. Ask for the audit alone — it is a fixed-scope piece of work and often finds two or three issues worth more than the fee.

Can you set this up without touching our site?

Mostly, through Tag Manager. Some ecommerce and booking events need developer changes, which we can specify or implement.

Do you offer consultation only?

Yes. Some clients want an audit, a fix list and training for an in-house team rather than an ongoing retainer.

Related services

Tell us the number you need to move.

Send us your site and your current spend. We will come back with what we would change first, and what it would take. No cost, no pitch deck.